cult bootcamp: Relaunch

A huge concern with fitness users is the inability to stick to goals and retain results once they achieve their goals. cult bootcamp was conceptualised as a 45-day fitness, lifestyle and nutrition program that would help users attain their weight loss goals and retain them too. 

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While the program was initially piloted in the home city of Bangalore, we launched a full-scale app and digital campaign to announce it across centers in India. Further, communication for the campaign for differently conceptualised for existing fitness members of cult.fit and those completely new to the fitness/cult.fit universe.