top of page
Big Fit Indian Wedding
Client
cult.fit
Industry
Fitness
Category
Campaign
Backstory
Nothing makes people want to make fitness goals like New Year's and weddings! Whether you're the bride or groom, the mom of either, the friend who wants to burn up the dance floor, the brother or the ex, people get wonderfully driven to lose weight for weddings!
Execution
The campaign, Big Fit Indian Wedding was conceptualised as a nod to the extravagance of Indian weddings. The campaign was executed for 2 of cult.fit's products: bootcamp & transform and included in-app content, digital ads and emailers.
Campaign Creatives
bottom of page