Product Launches
Client
cult.fit
Industry
Fitness
Category
App & Digital
About the product
cult LIVE, recently rebranded as cultpass HOME, is the at-home fitness leg of cult.fit (cure.fit). cult LIVE makes fitness easier for those with busy schedules and limited time by making it available in just a click, anytime, anywhere. There are workouts formats and programs that help you stay consistent. From a 6-week Belly Burn program that helps lose belly fat to a Tone Up program that lets you tone muscles, cult live has something for everyone.
Thought Process
Putting together comms for every single live program meant several meetings with the trainers, understanding the need, the process and the benefits of completing a program. Once we understood the logic, the team would sit together to communicate this in a less-intense, more exciting way. Every program then had a information tagline & a fun campaign crafted around it.
Belly Burn with Shwe
Balanced Burn with Naveen
Push, Pull & Legs
Walk Fitness
Tone Up
